Coldplay back climate change awareness campaign
Last updated on 23 December 2013, 12:17 pm
UK Foreign Office-backed Odyssey 2050 animation aims to educate children of threats posed by global warming
Leading rock band Coldplay is backing a new campaign aimed at raising climate change awareness among children.
The group, fronted by Chris Martin, has agreed to allow the producers of the ‘Odyssey 2050’ cartoon to use a new version of the song ‘Viva la Vida’ for their film.
The animation tells a story of time-travellers from 2050 who see the effects of climate change and decide to return to 2012 and warn the earth’s inhabitants about their impending fate.
Targeted at school children, the project is also backed by the British Foreign Office and Franklin Chang Diaz, a NASA Astronaut who flew eight space shuttle missions.
“Global change and climatic change is a fact, and its impact is affecting us as we speak,” Diaz says in a trailer for the film.
“The damage has been caused by human activity, and it is important to know that it is our responsibility to act now.”