Page 57 - Respond 2016 Magazine

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Turning risk into reward
Progress made by our Challenge winners will just be the unpredictability. We are launching a second pillar of the
beginning. As we watch an array of innovative flooding Water Window Challenge, focusing specifically on the
solutions begin to save lives and change livelihoods, we prominent challenge of water security in the Horn of
must now turn our attention to providing the same level of Africa, the Sahel, South and South East Asia.
solution for water security, overcoming the environmental
and political issues we face. We are searching for a new partner willing to match our
ambition to change the lives of millions in parts of the
As has been recognised by the UN-Water, investment world where water security remains a substantial barrier to
in water security is a long-term pay-off which also growth. Working together to identify viable solutions and
demonstrates immediate, visible gains. Where risk exists, scale them rapidly, we can transform risk into opportunity
there is always opportunity for a business willing to put and open up new marketplaces.
social change + profit at the heart of their business model.
The GRP believes that, through partnering with a forward- For many communities, water security issues are a barrier
thinking business we can vastly improve the lives of those to growth and prosperity. As we congregate in Marrakech
who are currently unable to rely on a stable, substantial, to discuss the world’s most pressing environmental
clean water supply. challenges, it’s clear that governments, communities and
business leaders must work together to eradicate that
Through partnering with the GRP, businesses can maximise barrier. We must confront the issue as an opportunity, with
opportunities for their expansion in developing countries benefits for the companies who take a seat at the table and
by helping communities adapt to risk and manage the individuals desperate for access to clean water.

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