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AKZONOBEL CONTINUES
TO DEVELOP RADICAL
SOLUTIONS TO COMBAT
CLIMATE CHANGE. ONE
SUCH INNOVATION IS
KEEPCOOL TECHNOLOGY,
WHICH USES SPECIAL
PIGMENTS TO REFLECT
INFRARED HEAT, KEEPING
EXTERIOR WALLS UP
TO 5°C COOLER IN THE
DULUX WEATHERSHIELD
PRODUCT LINE.

Latin America now operate with 100% renewable while maintaining superior performance similar
electricity, marking a significant milestone to the conventional three-layer coating method.
following a 48% reduction in waste to landfill This material reduction goal is further supported
versus the 2018 baseline. These achievements are by Sprayvision, a data technology that adjusts
not the final destination. Responding to climate materials according to surface needs. This data-
change is only part of the overall sustainable driven coating technology helps customers save
development goal. The circular economy presents time, ensure perfect coverage, and reduce waste.
more opportunities, despite significant challenges.
By adopting this economic model early, AkzoNobel AkzoNobel is also using renewable materials
has achieved notable circular solutions, such as as bio-based binders in decorative paints and
a unique two-layer coating method that reduces producing recycled paints from waste materials.
material usage and improves labor productivity These circular paint lines have been launched in

Global Product Management Pamela also heads National Techncial Committee for
Director AkzoNobel Surface Coating, under the Chemical Standards Council of
Singapore which contributed to the development of various
President & Technical well-known and trusted Singapore Standards for the paint &
Chairperson, Singapore Paint
coating industry:
Industry Association
• SS678 (Specification for Solar Reflective Waterbased
Chairperson, National Coating)
Technical Committee for • SS685 (Specification for Waterbased Primer for Wood &
Surface Coating, Chemical Metal)
Standards Council of • SS686 (Specification for Waterbased Enamel Paint)
Singapore • SS345 (Specification for emulsion paints for decorative
paints)
Pamela Phua is the Global Product Management
• SS500 (Specification for elastomeric wall coatings)
Director for AkzoNobel, covering both Paints and Coating
• SS150 (Specification for Emulsion Paints for Decorative
businesses. Prior to the current appointment, Pamela was
purposes)
theCommercial Managing Director for Vietnam and cluster
of key emerging markets including Singapore Cambodia, • SS 579 (Specification for water-based sealer for interior
and exterior uses)
Laos & Myanmar.
and many others
In her stint of career with AkzoNobel, Pamela was also the
R&D Director for Asia Pacific & Global Director of Exterior Pamela is also an author for the G7&G20 summit
Wall Paint research group who has led and pioneered publication advocating green developments and a keynote
breakthrough paint innovations & product inventions speaker in United Nation Climate Change Conference.
across well-known household & trade brands including Latest being the COP29 in Baku Azerbaijan during November
Dulux Weathershield / Powerflexx, Dulux Pentalite, Dulux 2024.
Wash & Wear / EasyClean, Dulux Inspire/ Catylac by Dulux,
Aquatech and many others. Email: pamela.phua@akzonobel.com
Mobile: +65 90279663
Pamela is currently the President and Technical
Address: 51 Changi Business Park Central 2, #09-13,
Chairperson for the Singapore Paint Industry Association
The Signature, Singapore 486066
and Vice President for Asia Coating & Ink Federation.
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