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With 90 years of history, JCPM Group is a
leading company in the shopping centre
sector in the Northeast and ranks among the
four largest in Brazil, with 11 shopping centres.
It is also a reference in the real estate and
communications sectors and plays a strong
social role through the JCPM Institute and the
Pedro Paes Mendonça Foundation. Together,
its businesses generate more than 40,000
direct and indirect jobs.
70% of all recyclable waste generated on the premises is sent to local cooperatives.
can mitigate climate impact and make them a
conducive environment for developing initiatives
with positive environmental and social effects.
The document introduced guidelines and
commitments covering everything from the
conscious hiring of professionals and companies,
including human rights due diligence with
an assessment of conduct history, through
to prioritising local suppliers, impacting local
development and contributing to decarbonisation
through reduced travel; sustainable design
planning, with the choice of eco-efficient materials
and fewer short-term printed materials; and
strengthening and contributing to the training of
recycling cooperatives.
Network transformation for integrated
sustainable development
The engagement of teams throughout the
process contributed to a greater normalisation of
sustainable practices in all operational routines,
going beyond events. That is why the training of
the team was so important in this process. Bringing
a new perspective to gatherings, rethinking the
materials used, and even reconsidering supplier
choices were fundamental to achieving the
established goals. With the potential to be adapted
for diverse audiences, the publication, entitled
Good Practices in Sustainable Events, could
become a reference point for companies and
organisations from various sectors interested in
promoting initiatives aligned with the principles of
sustainable development.
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