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Naturanic and Haoma run separate programmes that train
cocoa producers in agroforestry systems, in southern Bahia.

“ A growing commitment to

health and well-being is sparking
transformation from the individual
level to entire societies. ”

Fabiano Zettel

In southern Bahia, Naturanic and Haoma run Fabiano Zettel is the founder and CEO of Moriah
separate programmes that train cocoa producers Asset, Brazil’s first wellness-focused investment
in agroforestry systems — some of them organic. vehicle. He holds a law degree, a master’s from
This ensures reliable supply while preserving UFMG and an MBA from FGV. Before becoming
dignity for workers. Naturanic also works in other an entrepreneur and investor, he worked as a
biomes, using native fruits and helping to protect lawyer, professor and executive in the financial
biodiversity. and construction sectors.

In São Paulo, Solo Snacks is addressing food waste
through the Salve Project. It rescues misshapen
fruits, rejected by retailers but perfectly edible, and
turns them into freeze-dried products. This helps
tackle one of the world’s most urgent challenges.
According to the UN, food waste generates 8–10%
of global greenhouse gas emissions. Solving
Moriah Asset is a Brazilian investment
it could feed 1 billion people and end hunger.
firm pioneering the wellness market. Its
The rising concern for health and well-being is
still an emerging movement. Yet it remains a expansion strategy is driven by behavioural
powerful and transformative force. Fortunately, it shifts towards healthier lifestyles. Founded
is moving beyond lifestyle and becoming culture in 2019, it focuses on dynamic, innovative
— especially among the young. Because health companies with strong potential for synergy
also means avoiding waste, extending a hand and and growth within the wellness sector.
protecting the planet.

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