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SCALING CLIMATE SOLUTIONS

IN BRAZIL: The role of technology

in combating climate change

DRIVING THE TRANSITION TOWARD A LOW-CARBON ECONOMY REQUIRES INNOVATIVE TECHNOLOGICAL
SOLUTIONS THAT CAN ACCELERATE THE MEASUREMENT, PLANNING AND IMPLEMENTATION OF EMISSION
REDUCTION INITIATIVES. ALTHOUGH SUCCESSFUL CASES OF CORPORATE DECARBONIZATION EXIST
AMONG LARGE FIRMS, SCALABLE TOOLS CAPABLE OF REPLICATING THESE SUCCESSES ACROSS DIVERSE
ORGANIZATIONS ARE STILL SCARCE. IN THIS LANDSCAPE, BRAZILIAN INNOVATION STANDS OUT BY
PROVIDING IMPACT MEASUREMENT TECHNOLOGY SPECIFICALLY TAILORED TO THE COUNTRY’S UNIQUE
CONTEXT, EMPOWERING COMPANIES OF ALL SIZES AND SECTORS TO BEGIN THEIR DECARBONIZATION
JOURNEY WITH CONFIDENCE AND ACCURACY.

At the heart of this effort is the understanding to different industries. Its main advantage lies in
that measuring greenhouse gases (GHGs) is automating the complex calculations, enabling
the foundational step in decarbonization. The a comprehensive inventory to be completed in
insights gained from a detailed inventory serve as approximately 30 days, a significant leap from
the basis for identifying major emission sources traditional methods that are often manual and
and generating targeted reduction strategies. time-consuming.
Leveraging tools like the Marginal Abatement Cost
Curve (MACC), organizations can then evaluate The core technology powering this acceleration
and prioritize initiatives based on their potential is Carbon AI, a Brazilian-developed platform built
impact relative to cost, ensuring that reduction upon artificial intelligence. It simplifies emissions
efforts are both effective and economically viable. calculation for companies, regardless of their
This quantitative approach allows companies ESG expertise, by automatically analyzing fiscal
to optimize resource allocation, delivering data, classifying expenses, and calculating
meaningful emissions reductions with sustainable emissions across all categories, including Scope
financial investment. 3 from supply chains. This spend-based method
automates data collection, reduces manual effort,
The “Decarbonization Journey” project, a strategic and enhances data completeness and credibility
collaboration between startup DEEP ESG and – key elements for trustworthy, rapid impact
Comerc Energia, exemplifies how this approach measurement.
can transform corporate climate action. Since
2023, over 500 carbon inventories have been From the results of these inventories, companies
produced, each providing detailed insights that can precisely target their most significant emission
guide bespoke decarbonization solutions tailored sources and prioritize actions. When integrated

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