Page 7 - Respond 2020 Magazine
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 TIME TO WALK    Signify is the new company name of Philips Lighting. We are
             the world leader in lighting and provide our customers with
             high-quality, energy-efficient lighting products, systems and
             services. We turn light sources into points of data to connect
             more devices, places and people through light, contributing
 THE CLIMATE TALK by Harry Verhaar  to a safer, more productive and smarter world.

 onversations about the climate crisis play out very differently today than they would
 have just ten years ago. Thanks to the efforts of the UN, organisations such as The
 CClimate Group, the media, and, not least, a group of educated and vocal Gen-Zers,
 public debate has become much more widespread and far more demanding. Climate has
 taken its place as the most pressing issue on the agenda of many of the world’s governments.

 Outside of a few dwindling pockets of naysayers, human-
 effected climate change is no longer up for debate. Indeed,
 humanity’s impact on the planet can hardly be contradicted
 when the evidence is so tangibly all around us, most visibly
 through weather anomalies and natural disasters. Amid
 public outcry at the burning Amazon, an area of forest the
 size of the Netherlands has been devastated by forest fires
 in Siberia. And in Greenland, the delicate balance has been
 distorted, and currently around 300 megatonnes of extra
 meltwater is released each year from declining glaciers.
 That’s equivalent to 40 years’ worth of drinking water for
 today’s world population, in one year alone.

 The time for action
 The scale and nature of this crisis is huge and unprecedented.
 The challenge: the climate crisis is the first crisis we have to
 resolve before it fully unfolds. There can be no question that
 the time for talk is over. Now we need to see urgent action in
 line with what climate science demands.
 Four years have passed since the Paris Agreement. It seems
 barely credible that, after signing up to this commitment,
 leaders are continuing to debate what needs to be
 committed to and when. This lack of resolve should be both
 an international embarrassment and a public outrage. We
 teach our children that they have fixed ambition levels and
 deadlines for schoolwork that are static and non-negotiable,
 yet as adults in society, we fail to hold our leadership to
 the same standards. I don’t believe that the public needs
 parenting. But business and political leaders are here to
 serve public ambition. It is high time that our political leaders
 embrace and confirm that the required ambition level is   to be spent on perspiration, by which I mean, rolling up our   As businesses, we can afford to do even better, and we
 (global and national) carbon neutrality and the deadline is   sleeves and getting the job done.  encourage companies to aim for carbon neutrality at latest
 at latest by 2050. This is the legacy the next generation     by 2030. In ten years’ time, what we now consider best
           So, let’s put a line in the sand and commit to something
 deserves, and we must set about achieving it now.             practice must be common practice.
           quantifiable. Global carbon neutrality by 2050 is
           achievable if governments make this a priority target, set   To demonstrate this in action, we like to use the 3% rule. If we
 Meaningful targets   meaningful milestones, and cast this ambition level into   achieve an improvement rate of 3% energy efficiency each
 The Climate Group is driving a series of first-class   law. Governments must enable regulatory frameworks and   year, driven by a similar 3% in infrastructure (mostly building)
 programmes; among them, the LED Light Savers program,   hold themselves continually and consciously accountable.   renovation rates, combined with a 3% increase in the use of
 RE100, EV100; and from the World Green Building Council,   Political leaders can apply the third part of the 10/20/70   renewables per year, we will be well on the way to achieving a
 the Net Zero Carbon Buildings program. These initiatives turn   rule by creating Net Zero Carbon Building programmes   carbon-neutral world by 2050.
 talk into action and have Signify’s unequivocal backing. We   for government buildings, by converting all public building
 can make sure the climate neutrality ambition delivers results   electricity consumption to renewable energy, and by joining
                                                               Good for business
 by holding our time and efforts to what I call the 10/20/70   EV100 and switching ministerial car fleets to EVs. These
                                                               There’s no doubt that having zero-carbon operations
 rule. That means spending 10% of our time and effort in   actions will create case studies, jobs, and a positive example
 inspiration, creating awareness and education on why we   that enhances public engagement and support. Not least, we   will be good for business as consumers become more
 need to become carbon neutral. 20% of our efforts should   shouldn’t underestimate the learning that will help to fine-  aware and B2B customers hold their supply chains under
 be on aspiration, defining more closely what we’ll do, and by   tune policies and financial instruments so that these deliver   closer scrutiny. At Signify, we’re taking this so seriously
 Signify CEO, Eric Rondolat, speaking at the UN Climate
 when. But the majority of our time, the remaining 70%, has   better results in shorter periods of time.  that sustainable operations is more than just a public
 Action summit
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