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LACES Group: pioneering

sustainability in the beauty industry

Shifting the spotlight on sustainable energy and water conservation.

Since its establishment in 1987, LACES Group, under the visionary ENERGY MATRIX AND WATER CONSERVATION
leadership of its founder, Cris Dios, has been unwavering in its In the hair salons of LACES Group, power efficiency takes centre
commitment to aligning business needs with environmental stage, with a clean energy matrix powered by solar energy and tube
responsibility. Over its 35-year history, the group has championed lighting, reducing the reliance on traditional bulbs during daylight
a range of Environmental, Social and Governance (ESG) practices, hours. However, the real gem lies in the water management system.
including support for the indigenous communities of Xingu in A state-of-the-art water treatment station, utilizing physiochemical
the Amazon. Today, it stands at the forefront of the clean beauty processes and reverse osmosis, not only purifies water for hair washing
movement in the Brazilian market, with innovative initiatives like Carbon but also enables rainwater harvesting and its reuse for various purposes
Limited, a subsidiary specializing in the voluntary carbon market. within the premises. To further enhance water efficiency, the Group
employs photo-thermal plates and a smart boiler, capable of holding
What truly sets LACES Group apart is its exceptional focus on up to 1,000 litres of water. This commitment to sustainable energy and
sustainable energy practices and water conservation. These two pillars water practices earned LACES the title of the most sustainable salon in
are at the heart of the Group’s environmental efforts and play a pivotal Brazil in 2022.
role in its quest for economic sustainability.
CARBON COMPENSATION
Since 2014, LACES Group has been actively neutralizing and
compensating for greenhouse gas emissions in all its activities,
including waste generation, electricity consumption and transportation.
In 2021, the group acquired Carbon Limited, a consultancy specializing
in the voluntary carbon market, solidifying its commitment to reducing
its carbon footprint. As part of this initiative, LACES now extends
its carbon-neutral claims to suppliers and staff, setting an industry
example by highlighting that traditional salons emit approximately
250kg of CO2 per chair.

PACKAGING AND PRODUCTS
LACES Group’s dedication to sustainability extends to its packaging
and product production processes. Since 2008, its factory has been
certified as “organic.” The group employs reverse logistics to manage
product and packaging flow efficiently, utilizing recycled materials
and Go Green resin for packaging. This approach guarantees
biodegradability within just five years, in stark contrast to the traditional
plastics’ 200-year lifespan.

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