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LACES GROUP
www.lacesandhair.com.br
USE OF ALUMINIUM
Laces Group has made a substantial environmental impact
by replacing conventional foils with reusable highlighting
tools like Roller Mèches since 2006, thus diverting around
12.5 tons of aluminium waste from the environment. This
initiative is especially significant when considering that the
city of São Paulo’s 65,000 hair salons dispose 15 tons of
foils daily.
In addition to these initiatives, the Group runs a project
called BIOMA, aiming to transform conventional salons
into sustainable ones by sharing its expertise in sustainable
products and business models.
With over 60,000 customers booking annually, LACES
Group recognizes itself as a catalyst for local, regional and
global change. Its unfaltering commitment to sustainable
energy practices and water conservation not only sets
a high standard for clean beauty but also significantly
contributes to reducing the climate impact in the beauty
industry in Brazil and around the world.
RESPOND 7
