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Conscious Beauty: sustainability,

       innovation and diversity

       The leading Brazilian Clean Beauty brand shows,
       since its origin six years ago, that it’s possible
       to offer excellence in high-performance and
       environmentally-concerned beauty products.
       Simple Organic demonstrates that the intersection
       between sustainability, innovation and diversity is
       crucial in reshaping a more conscious market.

       We all know the cosmetics industry is one of the most polluting in the
       world, because of both the irresponsible disposal of packaging and
       products formulated with environmentally harmful ingredients. Although
       complex, transforming this reality with much-needed changes is urgent.
       And it’s essential to show consumers and investors that it’s possible.

       Our commitment is to sustainable products from the beginning of the
       production line to the end. We operate within the principles of Green
       Beauty and Blue Beauty, the latter being all about the oceans, formulas
       that do not harm marine life, and strict packaging policies for post-

       One year after COP27
       Since last year, our list of products, which amounted to more than 80
       natural, organic, vegan and cruelty-free products, has increased.

       One of our major concerns is the impact of sunscreens on marine
       life, especially corals. In the last 30 years, 50% of the world’s corals
       have disappeared. Some factors, such as plastic in the oceans and
       sunscreens containing Oxybenzone and Octinoxate, can alter the coral
       reef’s immune system, contributing to its bleaching.

       Therefore, we’ve launched the Sunscreens Simple Sun and the Skin
       Stick foundation SPF30 line, both championing Blue Beauty. Our SPF
       line is formulated free of ingredients like Oxybenzone, Octinoxate,
       Homosalate, Octocrylene and Avobenzone to protect sea life. We’ve
       replaced them with physical filters safe for the human body and the
       planet, making the formulas “Reef Friendly”.

       And the purpose of bringing positive impact expanded even more with
       the launching of Simple Wellness � a line of dietary supplements with
       certified ingredients and 100% clean formulas.

       Embracing SDG 14
       With our Simple + você pelo Oceano [Simple + you for the Ocean]
       campaign, we brought the consumer’s attention to the Ocean,
       addressing one critical problem plaguing marine life: fishing nets
       abandoned in the sea. In only one year, the so-called ghost nets were
       responsible for the death of 25 whales in Brazil. Research shows that
       580 kg of fishing nets, or 81 stones, are left in the sea, impacting 69
       thousand marine animals each day.

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